WPP Investor Day Presentation Deck
OUR DATA
DIFFERENTIATION
X
CLIENTS OWN THEIR
FIRST-PARTY DATA
We do not stand between our clients
and their customers - we work to
connect them.
Our data solutions create a more
sustainable model for the future of data-
based businesses, allowing marketers
to create better experiences, better
businesses, and differentiated
customer journeys.
CHOREOGRAPH
WE DON'T USE DATA
WE DON'T NEED
The pressure to build data-based
businesses has led many companies
to collect more customer data than
they need.
We help companies clarify the
specific data they need and its role
in delivering what customers want,
creating a shared understanding
between consumers and brands that
deepens trust.
WHAT YOU HAVE TODAY,
READY FOR TOMORROW
Software solutions should continuously
update and upgrade.
To support this at system level, we
link and coordinate the best technology
partners the market has to offer. This
empowers businesses, freeing
marketers to focus on their
customers.View entire presentation