Vroom Investor Day Presentation Deck

key unit economic drivers SG&A - Marketing improvement goals p&litem Ecommerce Vehicle GPPU Product GPPU Total GPPU Improvement Goal Logistics Selling, titling & registration Marketing Fixed Total SG&A Reduction Goal All metrics denominated in Ecommerce Units improvement goals mid-term $1,100 $700 $1,800 $800 $1,300 $700 $2,800 long-term $1,200 $1,300 $1,200 $1,300 $2,400 - $2,600 $1,000 $1,300 $1,500 $1,700 $800 - $1,100 $3,300 $4,100 levers Pricing and assortment optimization UACC, new value-added products and increase attach rates Reduce miles & cost-per-mile, improve inventory turns Insource, digitize Efficiency mix shift goal: up to $1,100 sg&a marketing per unit improvement 69 V

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