Azek IPO Presentation Deck
Shifts in Consumer Behavior Accelerate Initiatives
Expanding strategies to capture contractor, consumer, DIY and retail home improvement share
EXPECTED HOMEOWNER TRENDS
↑ Shopping from Home and Digital
↑ DIY and Repair Projects
↑ Outdoor R&R Demand
↑ Contactless Designs and Proposals
Lead Times and ↑ Flexibility
↑ Single Family Home Demand
vs. Apartment Living
THE AZEK
COMPANY
PLAYING OFFENSE
✓ Focus on digital marketing and expansion of digital
consumer engagement and marketing campaigns
(website traffic up >80% YoY in April)
✓Highlighting health and social distancing benefits of high
privacy barriers
Leveraging call center and direct sales force to directly
support consumers (leads up 2x in April)
✓ Recently introduced value-oriented EDGE decking
collections appeal to DIY market
Expanded contractor and architect training (AZEK
University) to digital and achieving significant increases in
reach
Expanding digital content and tools for consumers and
generalist contractors to capture larger share of wood
market
✓Enhancing tools and content with retail home
improvement partners
✓ Funding and implementing key growth initiatives
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