BigCommerce Investor Day Presentation Deck

BOMNICHANNEL Omnichannel is not an option, it's an imperative Shoppers are discovering and buying products across diverse channels 67% of $7.3T will be marketplaces share of global retail ecommerce GMV in 2025 32.9% Branded sites (D2C) 67.1% Marketplaces Retail Ecommerce Sales, 2022 (US) Source: eMarketer 2022 >50% of branded ecommerce sales sourced from search engines, social, paid ad and content channels Display/paid ads 3% Content + affiliates 5% Social 2% SEM 17% SEO 24% Email 4% Direct 45% Sales by traffic source Source: BigCommerce global merchant sales by last-click traffic source, Feb 2022

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