MGA Model Evolution in Asia
Roland
2 Insurer
Berger
The crisis has shown insurers the potential of digitization and the need to
push prevention as a way to be better prepared
Focus on Pillars 1 & 2 & 4
M
> Distribution:
-
Accelerate
Digitalization
Pillar 1
Expected rise in online sales resulting from
the duration of the confinement/social
distancing measures and the habits reinforced
Digital lead generation and lead conversion
(for simple products with limited need for
advice)
- Reinforcement of customers' need for
intimacy and advice for complex products
> Administration and operational processes:
Digital processing of inbound and outbound
documents
-
Must-have distant and digital servicing (e.g.
electronic signature in underwriting, policy &
claim management, policy renewals)
Claim management:
-
DIY/Selfcare claim reporting (e.g. pictures
taken by insured)
Al-based damage assessment and Al-based
fraud management
Tele-health and online services
Develop
Prevention Services
Pillar 2
> Higher focus on prevention-based products; e.g.
use of telematics in fleet management and loT in
property insurance -implementation of pay-as-you-
use tariffs; satellites for home insurance
> Cyber risk coverage and prevention in the wake of
increased use of data and home working
> Specific protection products such as death, loss
of job etc. might offer an opportunity to boost
penetration
> Wellness and wellbeing services to improve
health conditions to employees in all dimensions
(physical, mental, financial, community):
-
Health prevention on site with check-ups and
primary care
Support to employees to manage their elderly
when dependent
- Reduction of absenteeism
> Services allowing facilitation of home working
Scale-Up
Pillar 4
in a consolidating economy
> Partnership with service providers close to
insurance in order to increase customer base
and develop customer loyalty
-
-
Motor: with mobility players
Home: with security services or telecom
providers
Health: with healthcare providers
> Alliance with competitors (nationally or
internationally) to increase buying power in
Insurance Procurement, for car repair or home
repair in particular
> To create barriers to entry, higher investment in
services which can be bundled with insurance
products or be sold stand-alone (e.g. tele-
consultation services)
> Continued cooperation with InsurTechs to
accelerate solution development, including
cooperation for advanced data collection
Source: Roland Berger
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