Effective Investment Promotion Strategy
WHERE INVESTORS (CLIENTS) MEET
GOVERNMENTS (IPAs): INVESTMENT PROMOTION
Strategic
Assessment
Location Screening,
modeling & benchmarking
Cost comparison
Site Evaluations
Implementation
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
• Information & Sales Packs
• Investment plans
• Policies and incentives
• Procedures and
requirements
• Progress and achievements
• Create awareness
Lead Generation
and Targeting
Advertizing and PR
• Information & Marketing
• Missions & Events
.
Company targeting
Company visits
•Follow-up
•Information provision
• Assistance with contacts
• One-stop-shop services
• Assessment of manpower,,
Infrastructure service needs
• Follow-up
Investor Servicing
Aftercare and
Policy Advocacy
• Continued "account
executive attention"
• "Ombudsman" role and
trouble-shooting function
•Follow-up on manpower,
infrastructure, service needs
Image Building
UNITED NATIONS
DESCAP
Economic and Social Commission for Asia and the Pacific
United Nations Economic and Social Commission for Asia and the PacificView entire presentation