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Investor Presentaiton

25 Persistency trends for HDFC Life Across key channels 87% 79% 71% 67% 54% Agency Across key segments 87% 81% 74% 70% 56% 85% 78% 71% 68% 54% 86% 78% 69% 66% 58% Banca Direct ■13th month 25th month 37th month 49th month 61st month 81% 72% 65% 64% 49% CY (9M FY24) 86% 79% 73% 68% 54% Company PY (9M FY23) 91% 88% 87% 83% 78% 77% 73% 71% 64% 52% Savings (Traditional) Savings (UL) Protection Company 13th month ■25th month ■37th month ■49th month ■61st month HDFC Life
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