Investor Presentaiton
CPN
(THB mn)
6,000
SG&A Expenses Breakdown
+15% YoY
FY17 SG&A expenses +15% YoY mainly contributed by
.
•
Higher personnel expenses due to an increase in headcount
to support business expansion
Higher marketing expenses for the opening of new and
renovated shopping malls in 2016 and 2017, namely
CentralPlaza Nakhon Si Thammarat, Central Plaza Nakhon
Ratchasima, CentralPlaza Mahachai, CentralPlaza Pinklao
and CentralPlaza Rama 3
Higher promotional and event-based expenditures due to
higher magnitude of activities in the festive seasons during
the year
5,066
5,000
4,406
4,030
3,667
4,000
3,446
3,000
2,000
1,000
0
2013
2014
2015
2016
2017
Personnel
Advertising & promotion ■Depreciation ■Others
Advertising &
promotion
22%
Balancing overhead expenses with business plan
Close monitoring of operating performance and maintain optimal
SG&A expenses level according to business requirements with
potential incremental savings from 1) synergy with Central Group
in marketing activities and supply chain management 2)
preparing organizational readiness for future growth
2017 Breakdown
Personnel
48%
Note: Excludes non-recurring items.
Prepared by CPN Investor Relations
Others
18%
Depreciation
12%
Appendices
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