Investor Presentaiton

23 REVIEW OF PERFORMANCE Retail Banking and Wealth Management Overview Retail Banking and Wealth Management (RBWM) delivered a strong performance in 2022, with its total income rising by 27% y-o-y to AED 10.2 billion. While net interest income was driven by strong balance sheet growth, fee income rose on account of growth in the wealth management, foreign exchange and the cards businesses. RBWM's net profit rose by 23% y-o-y and stood at AED 6.4 billion. CASA balances increased by AED 26.7 billion, 17% y-o-y in 2022, driven by robust customer acquisitions and marketing campaigns. Customer advances grew by a healthy AED 6.8 billion (13%) due to an exponential growth of 39% y-o-y in retail loan acquisition. The Cards business also experienced strong growth in 2022, with debit and credit card spend rising by 31% y-o-y. Credit card acquisitions more than doubled in 2022, led by increased sales productivity and dynamic customer campaigns. New product launches and campaigns Spend on the Bank's marquee co-branded cards grew in double digits. The product suite was strengthened with the launch of Emirates NBD Etihad Co-Brand Credit Cards, designed to appeal to frequent travellers and lifestyle enthusiasts across the UAE by offering the highest Etihad Guest earning and rewards opportunities in the market, in addition to curated benefits based on cardholders' lifestyle and needs. This year marked the fourth anniversary of the U By Emaar the Visa Credit Card, that allows instant redemption at more than 3,000 outlets across Emaar ecosystem, encompassing malls, hotels, entertainment venues and residential communities. The Retail Loans business was enhanced with the introduction of new products and partnerships across auto dealerships, property developers, and new digital platforms. Impactful customer campaigns were introduced to support liabilities acquisition and balance enhancement, credit cards usage, personal, auto and home loan sales as well as to grow remittances. In September 2022, RBWM launched a three-month mega foreign exchange promotional campaign, in response to the growing consumer preference for contactless, round-the- clock banking and payments services via digital channels. Notably, Emirates NBD's DirectRemit is one of the fastest such remittance services in the UAE, allowing customers to send money back home using online or mobile banking in just 60 seconds for free. In addition, RBWM reinforced its commitment to empowering UAE Nationals with tailored solutions, launching an Emirati package with bespoke offerings across accounts, cards, loans and investment products. Liv. Digital Bank Liv., the lifestyle digital bank by Emirates NBD, continued to build a loyal and engaged customer base through 2022 with its unique value proposition. With close to half a million users, it continues to be the fastest-growing digital bank in the region. Emirates NBD Emirates NBD marks UAE Flag Day Looking to the Future with Confidence ANNUAL REPORT 20 24

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