Investor Presentaiton

New items launched in the last 5 years account for 30% of current volume 30% of revenue Freshpet Nielsen Consumption Contribution From Innovation from new items launched over the last 5 years 4% 9% 3% 3% 11% 70% Pre-2016 2016 2017 2018 2019 2020 Source: Nielsen 52-week Mega-Channel consumption through 2/20/21 freshpet 50

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