Saga's Superbrand Strategy

OUR STRATEGY ...WITH THE KEY OUTCOME BEING MORE SAGA CUSTOMERS BUYING MULTIPLE SAGA PRODUCTS Database flow through to existing businesses Customer value pyramid Brand Media Innovation (new customers) (new customers) (new customers) Database Identify the best prospects Determine the best approach Develop personalised messaging Most valuable customers 3 products held; 500k customers Mid-point customer value 2 products held: 750k customers 1 product held: Basic customer value 3.75m customers Insurance Money Cruise Travel Engaged targetable customers (Existing database + Media and brand) 7 Capital Markets Event - Saga's Superbrand Strategy 7.4m customers SAGA

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