GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Agency Relationships: Fee Allocations as % of Total Budget 100% 90% 80% 70% 60% 50% 40% 30.30% 30% 24.90% 23.60% 18.00% 19% 20% 10% 0% GAP 2002 GAP 2004 GAP 2009 GAP 2011 GAP 2013 ■ The percentage of total budget allocated to agency compensation may have flattened out 75 Strategic Communication and Public Relations Center

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