Investor Presentaiton

58 INTELLECTUAL CAPITAL Vitarella Vitarella carried out an action on Big Brother Brasil to strengthen its domestic expansion. The "brothers" received a basket filled with the brand's main products, such as the sales leader Traditional Cream Cracker, in addition to Delicitá Cristal, Donuts, Maria, Maizena, Delicitá Personal Cracker and D-Tone. The brand introduced a new positioning: "There is a difference. It has flavor." The message values the brand's portfolio while celebrating the diversity of experiences, opinions, generations, perceptions and cultures. The film "Portas" (Doors) materialized the new concept broadcast on TV, Radio, OOH (Out of Home) and on Digital. The campaign included a social billboard, an initiative Fortaleza. Top 10 entre RELLA that disseminates social or advertising campaigns in the homes of community residents, generating income for the population. Even during the pandemic period, when events were suspended, Vitarella was present online at the June Party to value the culture Esse amor que você tem por nossa marca é o que nos fortalece. as marcas brasileiras mais escolhidas no universo digital. ff FORTALEZA DAMOR FORTALENCE of the Northeast region. The brand participated in Globo Nordeste's special June Party TV show, with a merchandising action on TV and participating in the live broadcast of "Carvalheira and Xand Avião na Fogueira", considered one of the biggest online June Parties in Northeast. Fortaleza The pioneering brand of M. Dias Branco worked throughout the year on the positioning "Love strengthens". The message invokes how much Fortaleza is part of the lives of different generations, valuing family relationships, affective memory and bonds of affection at the table. Kantar Brand Footprint survey highlighted the brand as the 7th favorite among Brazilians for everyday purchases. The ranking listed the 20 favorite brands, and also featured Richester in 17th place. Isabela Isabela signed a partnership with Mu-Mu brand and together they launched the cookies and crackers line in Milk Jam flavor. Celebrating the gaucho tradition and staying close to the audience, the brand was present during the Farroupilha Week, producing exclusive content on its social networks in partnership with influencers from the South region, such as presenter and singer Neto Fagundes and actor and communicator Gaudêncio. It was also present in TV shows Destemperados and Galpão Crioulo, OOH publicity (Out of Home) and broadcast on radios. Chocks line featured an Easter campaign on social media and street furniture in the states of Santa Catarina and Rio Grande do Sul. Isabela also had its first international campaign broadcast on open TV in Uruguay. Sua Páscoa com CHOCOLATE DE VERDADE. CHOCKS isabela CHOCOLATE DE VERDADE Richester CHOCO WAFFEP Richester KICHEZIEL With campaigns and product launches, the brand reinforced the "Let's Experiment" positioning, which expresses the intention of encouraging contact between young people through new experiences. Kantar Brand Footprint survey highlighted Richester as the 7th favorite among Brazilians for online retail purchases. Digital influencers Alvaro and Lucas Veloso starred in Amori Chocowaffer's launch campaign. Inspired by the product's chocolate icing, Richester transformed a building's penthouse into a thematic space: walls, decor, furniture, appliances and even a hot tub were iced with chocolate. For an entire day, influencers produced content in every room of the penthouse, interacting with the public. Finna Leader in flours in the North and Northeast regions, the brand strengthened its positioning with the concept "With Finna, it always works out". finna finna

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