Roomba s9+ Product Launch and Strategy

2018 Robotic Vacuum Segment: Global Retail $ Share North America - $809M EMEA -$706M Japan - $187M 2% 1% 1% 4% ■ iRobot 15% 2% ■ iRobot 2% 3% 4% ■ iRobot 5% 10% ■ Shark ■ Cecotec ■ Panasonic - Neato 6% ■ Ecovacs ■ Hitachi 82% ■ Samsung 61% - Neato 22% 64% ■ Electrolux 6% ■ Ecovacs ■iLife Dyson ■ All Others 10% ■ All Others ■ All Others Global (excl China) - $1785M 3% 12% 3% 4% 4% 5% ■ iRobot ■ Shark - Neato 70% ■ Cecotec ■ Ecovacs ■ Panasonic ■ All Others Source: 2018 NPD, GfK, and iRobot internal estimates; RVC+ >$200 retail prices; includes China Online China $705M - 16% 3% 4% 6% 14% 16% 41% ■ Ecovacs ■ Roborock ■Mi ■ iRobot ■ Proscenic ■ Haier ■ All Others June 2019 13 R

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