Pilulka's Market Expansion and Innovation
Akce a slevy
THRY
4.2
ONLINE PHARMACY
2013
CZ
SK
pilulka
Úsměvů
+pilulka
Potraviny, nápoje
Vše pro zdravy jidelniček
}|
20%
Projected average
annual growth of
online pharmacy
revenues in
2023 - 2026
In addition to over-the-counter medicines, the online pharmacy also offers a wide range of
cosmetics, food supplements, children's and sports nutrition
The online sale of over-the-counter medicines differentiates Pilulka from online drugstores
and is one of the main incentives to buy on Pilulka's e-shop (more than 50% of shopping
baskets contain over-the-counter medicines). At the same time, strict regulation presents a
natural barrier to entry for otherwise strong e-commerce players
Pilulka offers its online customers an express home delivery (Pilulka Express service). The
service is available to more than 5 million people in the Czech Republic and more than 1
million people in Bratislava and its surroundings
In addition to its own pharmacies, Pilulka enables personal and unrestricted pick-up of orders
also from Pilulka boxes in the Czech Republic and Slovakia
The Austrian and
Hungarian markets are
served through "hybrid
model" using Pilulka's
current infrastructure and
local customer and
commercial support
2018
RO
AT
HU
2022
CZK billion
Actuals Forecast
2.0
1.5
1.0
0.5
0.0
2020
2021
Note: The presented financial data are based on the Company's management accounting
2022
2023E
2024P
2025P
2026P
Revenues CZ -
online
Cosmetics and
drugstore
24%
Electronics
24%
Mother and baby
care products
15%
Revenues SK -
online
Revenues RO -
online
Structure of
Pilulka online
revenues (1)
Medical
supplies
6%
Revenues AT-
online
Revenues HU -
online
Food and food
supplements
25%
Over-the-counter
medicines
6%
Other
1%
Note: (1) Revenues for the period January - December 2022
10
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