Global Beverage Trade and Company Overviews
New Zealand has a strong position in wine and is emerging across a wide range of other beverages
OVERVIEW
BY CATEGORY
New Zealand has a strong beverages platform and
produces all six major categories of beverages; New
Zealand has real strength in wine and is growing and
emerging in other categories
Wine currently accounts for 83% of New Zealand
beverage exports, followed by soft drinks (7%) and a
range of other minor beverages
Average export price varies by category, with wine
standing out for high prices; wine is maintaining, but not
growing pricing, across greater volumes; most other
products shifting to quality
New Zealand is growing its share of the global wine trade,
but only maintaining share across most other beverages;
cider appears to have stalled after solid growth (needs to
transition beyond Australia)
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New Zealand has rapidly growing wine exports on the back of
Marlborough Sauvignon Blanc, which is now a "must have"
varietal across most major markets; Pinot Noir also achieving
growing recognition
New Zealand has had growing volumes of beer and cider
exports, driven by increased interest in authentic, craft &
premium; cider, in particular, appears well positioned for
growth beyond Australia
New Zealand has a fast evolving alcoholic spirits industry that
is seeking its "signature" spirit in a large and growing global
market
New Zealand non-alcoholic beverages growing well, driven by
juices and other flavoured beverages; Australia still the largest
market, but E/SE Asia emerging (particularly Japan and
China)
CORIOLIS
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