Strategic Expansion and Growth
Redefining Health
From insurer to health partner
क
PRUDENTIAL
Significant health gap
80% of Asians don't
have insurance cover1
$400bn
bn is spent on
healthcare alone by
consumers²
+
Significant wellness gap
Current Insurance
Focus
10% CLINICAL CARE
3
DRIVERS OF
HEALTH
STATUS
20% GENETICS
2
20% ENVIRONMENT
Enabling Asians
to live longer,
healthier lives
% survivors at each age
100
1
50% LIFESTYLE BEHAVIORS
80
60
20
Age 20
40 80
80 100......
Future Customer
Focus
70% of health drivers are
lifestyle and
environment related
In a world with over five billion mobile phones,
50% of the population lack access to essential
health services³
1. Prudential estimate based on number of in-force policies over total population. 2. Prudential estimate based on WHO and the World Bank data. 3. Source: The Word Bank 2017.
pulse
Kil
pulse
by Prudential
All-in-one, personalised and on-
demand Al-powered app
Prevent
2
Postpone
3
Protect
! Risk Factor Identification
Health Assessment
Health & wellness coaching.
Disease diagnosis, treatment
& management
Nutrition coaching & support
Improving medication regimes
via coaching
Hospital visits, Telemedicine
Triage & Symptom diagnosis
Value-added products and
services
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