Investor Presentaiton
21
Earned Growth Rate
Earned Growth Rate ("EGR") is an accounting-based methodology that provides companies with an objective, data-driven connection between
customer success, repeat and expanded purchases, word-of-mouth recommendations, a positive company culture, and business results. It
gauges customer loyalty through the lens of revenue growth, identifying which revenue streams come from existing customers doing more
business with a company and which ones come from referrals.
The EGR measures the sales growth by volume generated by returning customers and new client purchases made by existing clients' referrals.1
Year
Earned Growth Rate
Number of clients per year
Year
Number of total clients
2019
Not Registered
2020
61%
2021
165%
2017
2018
2019
2020
2021
28
136
355
787
1,352
1 - For a summarized definition of EGR, see article: F. Reichheld, D. Darnell and M. Burns, Net Promoter 3.0, Harvard Business Review, November 2021, available at: https://hbr.org/2021/11/net-promoter-3-02
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