Investor Presentaiton
Domestic Life Insurance Business: Core Strategies
Dai-ichi Life
Holdings
Fully leveraging database of 10 million customers for new business leads, through data mining of
voluminous information
■ Planning medium-to-long term strategies for marketing, products, InsTech and alliances.
Ensuring Cus
Marketing
Customers' Peace of Mind
Financial
Planners
approx
500
Total Life Designets
Sales
Relationship Representatives
Managers
approx
340
Contact
Center
approx.
2.5mn calls
Company
Website
approx
19mn page
Leveraging 10 million customer base & data mining
Innovative marketing approach through big data analysis
INSTECH
Collaboration with other industries / marketing for specific communities
■ Promoting protection-type products while
controlling sales of savings-type products
■Developing new products that are competitive in
an interest rate rising phase as well as stabilizing
phase
Lifelong Partner
Across Generations
approx
[per year)
43,000
views (per year)
Post
Retire
ment
Retire
Child
mant
Information to Customers
COME
Get a
Born
In
school
Get
MAITIGO
Child
Racing
of age
• Dally correspondence approx.23mn
postings
Products
&
Services
Job
Service
Advisors
approx
1,300
82
Walk-in
Shops
approx.
2,600
Agents
• Annual letter to policyholders:
approx 8.5mn fattere
Offering Excellent Health Support Services
■Striving to take new initiatives leveraging 3
companies
Developing products through big data analysis
Providing service that leads to improvement in
quality of life and healthspan
INSTECH
Channel
enhancement
Joint research in view of product development with
Japan Post Insurance
Continuing with extended training period of 5 years for sales representatives
Multi-lining of sales representatives and increasing sales force
■Improving consulting sales skill for sales representative
Distribution of products through allied partners
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