Olaplex Results Presentation Deck

OUR CORE REMAINS STRONG Brand Awareness Best in class conversion rates in our category, increasing our unaided and aided awareness by 2 and 5 points in Q2 2022, when compared to Q1 Channel Success Q2 2022 EARNINGS Retail #1 Prestige hair brand in the U.S.; 7 of the top 10 best- selling US Prestige hair products in Q2 - Professional - Top 4 best-selling hair care products sold at salons in the U.S. in Q1 2022, with 7 out of the top 10 performing items DTC-3 of the top 10 overall hair care products on Amazon in Q2 Social Media Engagement TikTok - Surpassed 1 billion #olaplex views in Q2 Instagram followers at 2.3 million with 13.9 million #olaplex posts Source: Brand awareness per independent brand health survey, Retail data per NPD, Professional data per Kline, DTC data per Amazon U.S. report, and TikTok and Instagram data per our social media platforms OLAPLEX

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