2014 Financial and Corporate Responsibility Report
G4-20
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Stemming from communication with our stakeholders, a socially
responsible company is "one that shows its commitment to
economic development and improves the quality of life, generates
social programs, and works in favor of the environment, with the
ability to identify its risks, be truly transparent in handling
information, and holding dialogue with its stakeholders."
Moreover, materiality allows for in-depth analysis of the
Company's situation in each of the primary subjects of Corporate
Responsibility, leading to the proper identification of the
challenges, strategic programs, long-term goals, and performance
indicators that will enable meeting the highest of standards for
social, environmental, and corporate governance issues. This is
how we authenticate our interest in helping generate value for our
stakeholders.
Corporate Responsibility
Management
In Mexico the Direction of Corporate Responsibility is in charge of
the Executive Vice President of General Counsel and Institutional
Affairs for Mexico and Central America. In Central America the
Corporate Responsibility area is in charge of the Direction of
Corporate Affairs, which reports directly to the head of Central
America.
The strategy is reviewed in the Corporate Responsibility
Committees developed in conjunction with the areas involved in
each of the fields of endeavor; the Board of Directors is informed
on these activities. It is fundamental to establish work plans,
indicators, and policies and procedures so as to involve the
organization in building a company with an increasingly robust
Corporate Responsibility.
Corporate Responsibility Management is aimed at:
1. Involving top management in the scope of posed objectives,
the analysis of challenges, the defining of the plan and in
assuming leadership in the promoting of value generation;
2. Establishing long-term vision and strategic priorities;
3. Supporting the consolidation of structural changes, policies,
and procedures;
4. Implementing individual performance metrics for top management
by integrating the Corporate Responsibility Indicator in their
performance evaluations, such that the score obtained and other
variables have an impact on salary increase percentages.
Materiality as an ongoing process
The materiality study conducted by a third party in 2009 for
Mexico and in 2010 for each of the countries in Central America-
helped to establish our five strategic pillars: associates, suppliers,
communities, the environment, and ethics. Moreover, based on
the study results we were able to create programs with key
objectives and specific action plans, and have a better approach
with improved outcomes.
Each year the study is upgraded with internal surveys,
measurement tools, and information on the perception and
concerns of the most important stakeholders for the Company -
our customers, suppliers, associates, communities and
sustainable investors. All of this allows us to monitor the impact of
Corporate Responsibility and its primary challenges.
In 2014 we requested to a third party firm to conduct a new
materiality study, incorporating the following subjects:
Internal self-service
sector trends
Context in the 6 countries
where we operate
Stakeholder expectations
and concerns
2014 Financial and
Corporate Responsibility Report
Importance of Materiality
in defining the strategy
As part of the commitment to align our strategy with the reality of the
social and environmental context in which we operate, since 2009
Walmart de México y Centroamérica periodically updates the Materiality
Study, as the core of our strategy for Corporate Responsibility.
The purpose of this study is to validate the direction of the strategic
actions, as compared to the challenges currently faced, therefore
making it possible to establish a long-term vision based on
knowledge of the subject, its needs, and expectations.
This updating process included the following stages:
1. Sector Materiality to identify maturity and importance of
subjects managed by leading companies, and their future
commitments;
2.
3.
Evaluation of current approaches for the Company;
Dialogue with customers, associates, suppliers, non-
governamental organizations, opinion leaders and
sustainable investors, conducted by third parties through
surveys, one-on-one interviews and feedback sessions; and
4. Materiality of Walmart de México y Centroamérica, resulting
in the validation of 11 strategic material aspects, 7 relevant
aspects and 2 non-material ones.
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