NEL's Transformational Journey
Product Launches
{C}
SBU Brand Name
TOPTECH
LEAPBRIDGE
GENEXT
LAUNCH UPDATE
All products have been
launched customers
acquisition underway
Research ongoing; to be
launched soon
To be launched in Q2 FY 2022-23
For core products: Ensuring that
(a) Sales efficiency is tracked
(b)
Customer onboarding is overseen
minutely for better learnings
(c)
LAUNCH RELATED
Customer feedback on experience is
understood
(d) Changes considered
(e) Continuous focus on training
For Phygital business:
Undertaking rigorous testing of App & the
physical kit with the help of experts and sample
customers their feedback is crucial for
decision-making before the final launch
-
For partners' products (Sports, and more):
Approaching schools with cross-selling initiatives
For other Phygital businesses, Coding
& STEM products:
Assessing commercial viability of business
model while early stage development of
platform is underway
Rigorous testing and validation of the
(a) platform is ongoing with sample
customers
(b)
Marketing & branding strategy is
being developed
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