Investor Presentation
5
Improving Customer RMR and Unit Attrition
~500bps Decrease in Core RMR Attrition¹ YoY
17.0% 17.5% 17.6% 17.9% 17.8% 18.0% 17.7%
15.5% 14.8% 14.0%
12.7%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2019 2019 2019 2019 2020 2020 2020 2020
Q1 Q2 Q3
2021 2021 2021
~110bps Decrease in Core Unit Attrition¹ YoY
H
17.5% 17.6% 17.3% 17.0% 16.6% 16.0% 15.4% 14.9%
14.4% 14.3% 14.3%
Q1
2019
Q2 Q3 Q4 Q1
2019 2019 2019 2020
Q2
2020
Q3
2020
Q4
Q1
Q2 Q3
2020 2021 2021 2021
Note:
(1)
See Appendix for reconciliation from Net Income to Adjusted EBITDA
Core Unit Attrition excludes Protect America and Select Security subscribers
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Commentary
■ Core focus on unit economics, scaling, and
enhancing the customer experience, which drives
decreases in Core RMR and Unit Attrition
■ Continued reduction in core RMR attrition at
12.7%, a 500bps improvement YoY and 130bps
sequentially (see next page for how Brinks Home
has achieved this)
■Continued reduction in core unit attrition at
14.3%, a 110bps improvement YoY and flat
sequentially (see next page for how Brinks Home
has achieved this)
o Consistent improvement over 8 consecutive
quarters
o Due to improved pool curves and data-driven
retention initiatives that map customer data to
enable real-time decisions
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