Murugappa Group Financial Overview
Industry and Business Drivers
Industry- FY15
Institutional Sales driving large volumes in
the industry
Growth in Fancy & Premium segments
while Standards are in decline in Trade
Business Drivers
Large dealer network across India - over
10,000 touch points across India
Expansive Retail Formats in Urban (BSA)
☐
Stores), Rural (RHB), Lifestyle (Track& Trail):
around 660 stores
Multi Locational Servicing Centers
Continuous New product development
Extensive BTL & ATL activities
Focus on Exports
State of the Art manufacturing facilities for
Alloy and Carbon
Capital Expenditure
* 30 Cr.
* 20 Cr.
YTD Dec '15
2014-15
murugappȧ
100%
90%
80%
42%
50%
70%
60%
50%
40%
30%
58%
50%
20%
10%
0%
Industry
TII
Standards Specials
Market Share - YTD Dec '15
13%
33%
16%
38%
G
ATLAS AVON HERO
TICI
16
Based on volumes of 4 Major players (Source: AICMA Data)View entire presentation