HubSpot's Financial Growth and Customer Acquisition Strategy

$140 $70 $0 Generating Positive Free Cash Flow $-70 Q3'14* Trailing Twelve Months Free Cash Flow ($m) All amounts are non-GAAP. Free cash flow is defined as cash and cash equivalents provided by (used in) operating activities less purchases of property and equipment and capitalization of software development costs. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures. *IPO Q1'21 22

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