Investor Presentaiton
BRAND AND CUSTOMER
Qantas Airways: brand & image
Flyer attitudes and perceptions in 2015 YTD¹
Premium Domestic Airline
SERVICE
IMAGE
2015
+8%
since 2008²
Iconic Australian
CORE
BRAND
VALUES
2015
+2%
since 2008²
Committed to Delivering Best Service & Products
Perceptions at the
highest level ever seen
regarding the quality of
the Qantas Domestic
experience
+15%
since 2008²
Perceptions at the highest level
ever seen regarding Qantas'
service & product focus
2015: CONSISTENTLY IN
90th PERCENTILE
Perceptions remain
extraordinarily strong of
Qantas' iconic Australian
status
Safety Reputation
+12%
since 2008²
2015: CONSISTENTLY IN 90th
PERCENTILE
Safety continues as a core attribute.
Australian flyers feel even more secure
flying with Qantas than ever before
1. Year-to-date. 2. Average of calender year 2008 versus average between January to April 2015. Source: Qantas Domestic Key Indicators Studies.
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