Investor Presentaiton
4
Traffic-Led Revenue Growth
Exceptional Revenue Growth Trajectory...
(RUBm)
DETSKY MIR
RETAIL
CHAIN
...Underpinned by Strong and Consistent Like For Like Growth¹...
CAGR 2013-2017: 28%
15.3%
14.6%
13.7%
97 003
12.3%
7.2%
79 547
4,8%
5,2%
60 544
8,3%
5,9%
45 446
12,2%
36 001
10,0%
8,9%
5,0%
6,0%
-4,4%
2013
2014
2015
2016
2017
2013
2014
2015
2016
2017
■Revenue (RUBm)
Number of Tickets LFL
Average Ticket LFL
Product
Gross
Segment Margin
Traffic
Generation
Newborns
20
20
...and Selling Space Growth
(k sqm)
Revenue Breakdown (%)
24
29
29
Toys
✓ ✓
✓ ✓
38
38
38
35
35
25
25
31
33
33
25
25
33
33
CAGR 2013-2017: 21%
390
22
320
32
25
25
491
688
596
15
11
11
10
2013 2014 2015 2016 2017
2013
2014
2015
2016
2017
Fashion
✓ ✓ ✓
27
27
26
26
Large items ✓ ✓
and other
✓✓
15
13
Source: Company data.
Note: The Company's consolidated financial statements for 2013 under US GAAP and 2014-2017 under IFRS. For the line items and the years presented, there was no difference between the calculation of numbers or presentation under GAAP vs IFRS.
1 Includes only Detsky Mir branded stores in Russia. LfL growth includes only DM stores in Russia that have been in operation for at least 12 full calendar months. Revenue of each store included in LfL comparison represents retail revenue of the store (incl.
VAT, excluding plastic bags) for respective period but excludes store revenue for those months in which the store was not operating for 3 days or more.
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