Coca-Cola Amatil Investor Presentation
SHAPING CHOICE
Coca-Cola South
Pacific
CCA
COCA-COLA AMATI
WE'VE REDUCED SUGAR AND KILOJOULES OVER TIME
2015
Decrease in Sugar (g/100m
& Kilojoule Content 8/100ml)
Goulbum
2016
*Decrease in Sugar ig/100mL & Kilojoule Contant/100m
Deep Spring
Orange
Passionfruit
Deep Spring
Orange
Lemon Lime
Powerade
ION4
Sprite
Valley Fruity
Fanta
Raspberry
Fanta
Grape
Lift Hard
Hitting
Lemon
Drink
Deep Spring
Orange
Mango
Our actions
in the marketplace
WE'RE DELIVERING CHOICE
WE'RE INCREASING OUR RANGE OF SMALLER PACKS IN MORE LOCATIONS
Between
2013 and 2015
Sales of small
packs grew by
88%
From July 2016 with the launch of the 250mL bottle,
small packs are offered in 86% of grocery stores,
and in 69% of convenience stores and petrol stations'
86%
E
We reduced
our 450ml
bottle to
390ml
69%
Approximately half of all
stockists of 450ml. now
stock 390mL instead
2013 Upweighted
investment in
mini-can
share packs
2014 250ml can
launched as
hero pack
2015 390mL PET
bottle switched
from 450ml
2016 250mL PET
bottle launched
-20%
18%
-30%
-14x
-19%
14%
MILL
-23%
23
19%
22
21%
-26
-26%
-26
26
26%
26%
33
*Sugar and koju kraduction after reformulation based on total sugars content g/100ml and l/100
WHAT WE'LL DO NEXT
Serves
Per Pack
COMING SOON
From February 2017 we will highlight serves-per-pack on the labels of
our larger multi-serve bottles to inform consumers on how many serves
(250mL) are in a bottle
WE'VE INCREASED OUR RANGE OF LOW KJ' AND NO SUGAR VARIETIES
Today our portfolio consists of more than 165 products and 24 brands with ALL top sellers now offering a low kilojoule' alternative
0
Fruitdropwater
2016
Diet Coke
Pump Water
Coke Zero
Fania Zero
(1st launched
2000
2005
Powerade No Sugar
Glaceau
Vitaminwater
2008
Powerade Zero
Coke Zero
Vanila
Fanta Zero
(Re-launched
Glaceau SMARTWATER
Glaceau
2011
2014
2004
2006
2009
2012
2015
Pump flavoured
Sprite Zero
Water
Mount Franklin
Lightly Sparkling
Natural & Lemon
Mother Sugar Free
Mount Frankdin Lightly
Sparkling Ravours
FUZE TEA
(4 from 6 are
low kl
1983
1980
Mount Franidin
Still Water
Between 2016 and 2017
we will have reduced the
sugar content of
19 products
We will reduce
the sugar and
kilojoule content
of Coca-Cola
Life from 35%
less sugar and
kilojoules to over
50%
WE'RE MARKETING RESPONSIBLY TO DRIVE CHOICE
Coca-Cola launched
"In the Right Amount"
campaign in October 2016 to encourage consumers to drink the right
amount for them' and promote the 250ml. mini-bottle
less sugar
and kilojoules
than regular
Coca-Cola
WHEN ITS THE RIGHT
AMOUNT FOR YOU
79%
of our 24 brands across our
portfolio offer low kilojoule
or no added sugar alternatives
How kilojoule (k) is less than 80k per 100ml
*Coca-Cola, Sprite, Fanta, Powerade and Mother
New
Promotional Guidelines to
our retail customers to help
promote and market our
products responsibly
34%
of our volume (litres)
comprises of either
low or no kilojoule
or 'no sugar' varieties
Refurances
1 Compass Data, August 2016 rulers to single small pocks, 400m
2 Aztec Grocery excluding ALDI Calendar Year To Date, August 2016
We do not
market to
under 12s
and we adhere to State School
Canteen Policies
Small packs promoted in
supermarkets by being on special
30%
of the time
E
Today,
at least
CCA
Source: Coca-Cola South Pacific and Coca-Cola Amatil Information Sheet
COCA-COLA AMATIL
Content is Australian and accurate as of December 2016
ccamatil.com
Coca-Cola Amatil Investor Presentation
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