BLOCK Investment & Profitability Ecosystem Overview

BLOCK CASH APP ECOSYSTEM CASH APP Cash App sales and marketing includes acquisition spend and various non-discretionary expenses Cash App sales and marketing expense (2021) 28% Acquisition spend we use to calculate our $10 cost of acquisition 63% P2P expenses we deduct from gross profit in our cohort economics Other Acquisition Spend P2P Expenses For definitions of Cash App "acquisition spend" please see Appendix. Represents each category as a percentage of Cash App sales and marketing expenses. P2P (peer-to-peer) expenses include P2P processing costs and P2P risk loss. Other expenses include Cash App Card issuance costs, investing costs, and certain other costs which are not material. 36

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