SIDOMUNCUL
Positive outlook for Herbal and Supplement industry as consumption
has become habitual for Indonesian consumers to keep them healthy
Herbal Medicine Market Outlook
Vitamin & Supplement Market Outlook
(IDR tn)
20
15
10
10
CAGR 2020-25F: +6%
(IDR tn)
45
35
25
15
5
5
2018 2019 2020 2021F 2022F 2023F 2024F 2025F
CAGR 2020-25F: +8%
2018 2019 2020 2021F 2022F 2023F 2024F 2025F
•
⚫ Trust towards local wisdom with JAMU as the natural remedies for health support has been growing
for the past decades along with the trend of natural lifestyle. E-commerce has a big role in the
development of herbal supplements market, not just as platforms to sell the products but also to
provide product education.
•
Vitamins have bright outlook and huge market opportunities especially post-Pandemic, with soaring
demand for extra immune booster products from the market. Vitamin C and D are still expecting to be
consumers' primary choice to support and maintain health.
The positive trend of Herbal and Supplement consumption will be supported by Indonesia's rising.
middle class and demographic bonus.
source: Company Research & Estimation
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