UltraTech Cement - Strategic Initiatives and Financial Overview
Brand Strength:
Leading new launches and brand collaborations to amplify reach
LatraTech
INNO. COMENT
927
BIG
Be wise, protect strength from
dampness: The film reframes
dampness & seepage as a structural and
irreversible problem for IHBs. The story
inspires the IHBs to think smart and
take preventive action by choosing
innovative UltraTech Weather Plus
cement to build their home and protect
its strength from its nemesis called
Seelan.
KBC Integration Driving the 'Chance
Na Lo' on KBC with Contextual
Messaging in key moments explaining
how a wrong decision regarding the
choice of the wrong cement is an
'Irreversible' decision which once
made cannot be reversed
Strategic use of Mobile OBD media to
deliver brand's CVP in TV dark rural
markets.
'बात
घर
ant
9811611927
घर बनाने से जुड़े
हर सवाल का जवाब पाइये
FRIDAY, 5 PM
Amplifying brand's CVP in low TV
penetration markets through 'Baat
Ghar Ki' on Radio - a category 1st,
episodic chat show featuring
conversations around rural IHBS
queries on home building.
BIRLA WHITE WALLCARE PUTTY
PUTTY WHITEST TOH
DEEWAREIN BRIGHTEST
800
Putty Whitest Toh Deewarein
Brightest Our newly launched TV
campaign aims to create
awareness about the superior
whiteness of Birla White WallCare
Putty
Vernacular Website :
First brand to launch
Hindi website in cement
category on Hindi Diwas
ADITYA BIRLA
UltraTech
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