Investor Presentaiton
MTS
a step ahead
+5%
+12%
Russia mobile operating indicators
+6%
Q1 2012 Q2 2012
"
Strong year-on-year ARPU growth driven by
the Company's focus on higher-quality
subscriber acquisition and retention, as well
as reflective of efforts aimed at voice and
data consumption increase
ARPU (RUB)
297
288
284
281
265
252
Q1 2011 Q2 2011
Q3 2011
Q4 2011
+8%
+15%
+10%
MOU (min)
249
269
272
283
282
309
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012
MOU growth in line with ARPU
developments and retention efforts aimed
at mass-market subscribers
Continuous churn improvement as a result
of change in dealer relations to focus more
on top-offs rather than attraction of a low-
quality subscribers through a massive SIM-
card sales
Subs, mln
Churn rate, %
71.5
12.0%
71.1
70.1
70.0
69.4
69.6
11.3%
11.9%
12.3%
VAS ARPU
67.4
64.4
69.7
72.8
11.3%
81.7
10.5%
77.5
- as % of ARPU
26.7%
24.3%
24.2%
APPM
1.01
0.98
1.06
25.7%
1.00
29.1%
26.1%
0.99
0.96
Q1 2011
Q2 2011
Q3 2011 Q4 2011 Q1 2012 Q2 2012
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