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JETRO Japan External Trade Organization 3. Why Japan? 4 Reasons to Invest in Japan Reputation among Foreign-affiliated Companies in Japan 1 Why Japan High Income level Attractiveness of Business Expansion in Japan? Extensive infrastructure Soft Power (trend setter in Asia) Test Market before Entering Asian markets MADE IN JAPAN Source: Ministry of Economy, Trade and Industry, "FY 2014 Survey Report on Foreign-affiliated Companies' Attitudes toward Foreign Direct Investment in Japan" Copyright (C) 2015 JETRO. All rights reserved. INVEST JAPAN 14

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