Investor Presentaiton
Investment Thesis
IDH's expansion into radiology is in line with its strategy to diversify in new medical services
CARDIAC
4.5 96
4.0
40
136
Build a One-Stop-
Shop
Extract Favourable
Synergies
Q
LABY
130.
SUP
Capitalize on a Growing
Market
Ca
કામમાં
44
Leverage Brand
Loyalty
Capture Existing
Demand
Cement a Strong
Market Position
According to market
research conducted by
IPSOS, 76% of patients
prefer a
one-stop-shop that
provides both
pathology and radiology
services.
Synergies will arise from
IDH's current business
by driving additional
pathology tests and/or
by reducing inherent
costs by leveraging
IDH's infrastructure.
According to BCG's
study, Egypt's total
radiology market stood
at EGP 2.1-2.8 billion in
2015*. Branded chains
captured around EGP
400 million with an
annual growth rate of
approximately 15%.
The Project will benefit
from Al Borg's
diversified client base
and long-standing
relationships with
clients.
According to BCG's
study*, more than 90%
of IDH's patients are
willing to do radiology
tests within IDH
branches if the
company offered them.
State-of-the-art
radiology equipment
supplied by Siemens
will place Al Borg Scan
in a leading positing
among the competition.
Source: The Boston Consulting Group - 2014
15
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