Operational Statistics Presentation
Section 3: FY 2020 Operational Highlights
Embedding Digital Into Our Ecosystem
CapitaLand
To drive new growth by tapping on data analytics and increasing online customer
engagements
>14 Million
CapitaStar
>2,700 Tenants onboard >S$46 Million GMV
CapitaStar and other digital channel'
CapitaStar Members
Exceeded RMB200 million GMV in China in 2020
Online SKUs
China
Singapore
Cross city orders
90K
40%
Platforms
Incremental sales
8%
.
Growth in transactions
Growth in GMV
volume
eCapitaMall
15X3
13X3
Capita 3Eats
2.5X3
3X3
•
-THE
ASCOTT
LIMITED
A Member of CapitaLand
•
.
Shopee ⚫
Ascott is the first international hospitality
company to have a regional
collaboration with Shopee
Drove online sales and engagement
with Ascott Star Rewards (ASR) members
with largest regional promotion on
Shopee from 12 th to end Dec 2020
Driving sales beyond direct channels
and conventional online booking sites,
uncovering additional revenue streams
ASR members have increased 45% over
2019
Unveiled the IMM virtual mall on Shopee – the ecommerce
platform's first virtual mall on 5 Feb 2021
Part of the Emerging Stronger Taskforce's Alliance for Action
on Facilitating Smart Commerce
Capita Voucher
5X Growth
YoY in Sales²
5X Growth
YoY in Usage²
Notes:
1. As of 31 Dec 2020
2.
FY 2020 vs FY 2019
3.
Since launch in Jun 2020
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