Tong Yang Industry Financial Performance and Strategic Overview
AM Competitive Advantage & Overseas Strategy
AM Competitive Advantage
AM Overseas Strategy
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TONG YANG GROUP
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The ability to offer a complete product line-up of
collision parts is required to meet one-stop shopping
demands. Tong Yang's tooling library consists of 9500
items, covering 80% of global car models since 1970s
Continuous capital expenditure of NT$ 1 billion
developing new tooling sets annually.
High capital costs and long development time of
tooling sets: Cost to develop one tooling set is up to
NT$5 million and development time is at least 6 to 8
months.
Limited available capacity of tooling plants: It is
therefore difficult for competitors to secure available
tooling development capacity.
All major manufacturers have more than 20 years
experiences in this industry and have accumulated
thousands of moulds.
AM manufacturing plants in US, Italy and Thailand
gives customers easier access to products
Overseas plants compete directly with local players
In 2000, Tong Yang acquired its largest competitor in
South East Asia, the plant has now become the Tong
Yang's Thailand plant
Due to severe competition, Unicar (largest player in
Europe) announced bankruptcy in 2004. The
company's assets were acquired by Tong Yang.
Continuous consolidation of AM industry controls
competition
Started developing AM in China in 2007. Tong Yang
has a competitive edge over existing local competitors,
in mould development technology and years of
experience in the AM industry.
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