Lotus Tech Growth Strategy
ICONIC BRITISH RACING LEGEND WITH OVER SEVEN DECADES OF TRADITION
1948-1960
Lotus was founded by Colin Chapman and
moved to a factory in Cheshunt, UK. Stirling
Moss won first Formula 1 Grand Prix in a
Lotus car in Monaco
ERWENT TV
1970s-1980s
The iconic Lotus Esprit starred in two James
Bond films, and Hollywood blockbusters
Pretty Woman and Basic Instinct
1983-1996
Lotus changed ownership multiple times with
Toyota, General Motors, Bugatti and
eventually Malaysia-based Proton acquiring
the company
2000s-2010s
Lotus was established as a niche brand with
the launch of the Exige, Evora and Elise
special editions. Lotus produced the Tesla
Roadster in 2008-2012
2018-present
On Lotus's 70th anniversary in 2018, Lotus
launched Vision80, a business transformation
strategy
2022
Lotus launched its first lifestyle vehicle, the
Lotus Eletre luxury BEV SUV
TNR 160R
VISI
8
1960s-1970s
In Formula 1, Lotus won seven Constructors'
Championships and six Drivers'
Championships. A new factory was built in
Hethel, UK
ENGLEBERT
BP ENERGOL BP
1985-1988
Ayrton Senna joined Lotus for his first F1
Grand Prix win. World champion Nelson
Piquet followed and the Lotus Type 100T
wore #1 for the season
1990s
The Elise, eventually Lotus's most popular
car, was launched and saw its 1000th sale in
1997. Total Lotus production reached 50,000
in 1995
2017
Geely Group Holding bought a 51% stake in
Lotus
MIRA
2022
BEV manufacturing facility¹ opened in
Wuhan, China in July 2022 with
manufacturing capacity of 150,000 units
annually
Source: Company information
1. Under contract manufacturing and operated by Geely Group
yer
SPORT 190
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