BuzzFeed Inc. Investment Presentation
BuzzFeed Inc.
Portfolio of premium digital content brands that define culture.
Entertainment & Culture
BuzzFeed
ENTERTAINMENT
COMPLEX
NETWORKS.
Food
TASTY
BuzzFeed
News
News
HUFFPOST
#1 in time spent
among Gen Z and
Millennials(1)
Leader in time spent
among males
Ages 18-24(2)
Over 180 million
Facebook followers (3)
Pulitzer Prize-winning
news organizations
As/Is
Emerging Brands
BRING
ME!
Goodful
N
2
Beauty
Travel
Health
Home
(1) Source: Comscore Media Metrix, Multi-Platform, Key Measures, March 2022 (A18-A34). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post, Vox Media, Dotdash,
Group Nine Media, Vice Media Group, Bustle Digital Group. We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) on our content on YouTube in
the US, as reported by Comscore, and (iv) the estimated total number of hours spent on our content on Facebook, as reported by Facebook. Please refer to Slide 28 in the Appendix for a full definition.
(2) Source: Comscore Media Metrix, Multi-Platform, Key Measures, Feb 2022 (Males 18-24). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post, Vox Media, Dotdash,
Group Nine Media, Vice Media Group, Bustle Digital Group. (3) Tubular Intelligence, March 2022
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