Investor Presentaiton
Strong Distribution Network
539
Distribution Network
45
The company reaches
consumers through 3.6 mn
retail outlets serviced by
7321 distributors and
15,122 wholesalers
Distribution Structure
Factory (8)
OWN - Himachal Pradesh -2, Uttarakhand- 1
THIRD PARTY - Himachal Pradesh-2, Rajasthan-1,Uttarakhand-2
213
154
45
20
70
0
1805
635
688
417
179
236
45
523
247
277
198
516
352
Central Warehouse (1)
Regional Distribution Centre (29)
Urban Distribution
Rural Distribution
MT -79
Super Stockist (199)
Redistribution Stockist
(1,557)
Sub-Stockist (5694)
30
124
Total Stock points- (Direct + Indirect)
ā Regional Zonal Office
Retail Outlets (1494036)1
Registered Zonal Office
1 - as on DEC 2015. Nielsen New Sample
Retail Outlets
(21,27,999)1
Over the years, BCL has created a large distribution network (that continues to grow) which can be leveraged to
introduce new products
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