Omni-channel Growth and Financial Performance
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Unlocking online growth through omni-channel model
Efficient online channel
Accelerated growth on the back of the unique omni-infrastructure
ā
#1
Website in the world
in Childcare category
>90%
Organic traffic
80%
Online sales
CAGR '18-'21
Rapidly shifting to online channel
Online sales as % of total GMV
Online sales, RUB bn
+79% CAGR '17-21
16.2
9.9
86%
5.3
Share of Click & Collect
in online sales
2017
2018
2019
45%
30%
31%
25%
11%
8%
5%
54.0
38.9
2020
2021
Outperforming pure e-commerce players and traditional retailers in online
Online sales CAGR'18-21, %
77%
71%
66%
2017
2018
2019
2020
2021
Q1' 22 Mid-term
target
Marketplaces (1)
Non-food retailers (2)
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Sources: Company data; Companies' Investor presentations; Public data
Notes: (1) Incl. Ozon and Wildberries; (2) M.Video-Eldorado
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