Investor Presentaiton

Paradigm Shift in Advertising Industry Significant Growth Opportunity in KakaoTalk as a Biz Platform Domestic Ad Market Size (2021) ¹) (in KRW tn) Total Ad. Market 16.5 Digital Ad 9.3 Talk Biz Revenue (in KRW bn) Digital Penetration 56% 679 Kakao Ad 1.42) Digital Ad M/S 15% 1) Source KOBACO, 2021 Korea Advertising Expenditure Research (2021.12) 2) Kakao Ad includes Talk biz advertising and Portal Biz Revenue 1,149 +43% YoY 1,644 2019 2020 2021 2022(E) 10

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