GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Functions and Responsibilities,* Significant Changes, GAP VII vs. VIII Function/ Responsibility* 2011 2013 Change Issues management 58% 71% +13% Social media participation 66% 74% +8% Multimedia production 40% 47% +7% Search engine optimization 31% 37% +6% Social media monitoring 70% 72% +2% Internal communications 80% 77% -3% 15% 12% -3% Customer relations Web-related functions continue to show growth, reflecting fundamental changes in the profession. Increase in Issues Management can be seen as web-related, given that issues often first emerge on the web *Primary budgetary responsibility 58 Strategic Communication and Public Relations Center

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