Tokyo Investor Day

PRUDENTIAL OF JAPAN Differentiated Business Model Drives Sustained Track Record of Success and Strong Prospects ➤ Strong sales and in force growth over three decades Steady growth in Life Planner count driven by solid selective recruitment and strong retention ➤ Superior Life Planner productivity ➤ Focus on needs-based selling of death protection products, operating efficiencies, and effective asset/liability management produces strong persistency and differentiated margins. ➤ Continuing growth opportunities Prudential Tokyo Investor Day 9.15.2016 2

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