Pet Humanization and Premiumization Driving Spend

Data Creates a Competitive Advantage... . 40mm all-time services booked 9.9mm pet profiles 18.6mm search sessions in 2019 >6.2mm requests matched with a provider in 2019 >100 attributes analyzed from each service request 410mm messages . 247mm blog articles • 92mm photos (5.5 per booking) 2mm pet parents booked 500k pet care providers paid · Matching Marketing Operations Safety Features Notifications Advertising on Blog Adds Value to Partnerships Opportunity to Monetize via Future Products and Offerings *Rover 40 40

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