Investor Presentaiton
How Can we Better Promote / Market Puerto Rico?
(Corporate Executives)
Show that they have overcome the disasters which have plagued the country...it is my perception they haven't
and are nowhere close to doing at this point in time.
Puerto Rico needs an economic road map with true investments in the infrastructure. Marketing / Promotion
will not help until political change creates a stable economy.
I have never seen and advertisement promoting Puerto Rico, so anything would be a start. I would start with
stressing available quality work force and prevailing wage.
Much of what I know about PR is from the media, which isn't positive at the moment (i.e. natural disasters
and government corruption)
Email and marketing campaign to push the pluses of the quality of life of basing a business in the Caribbean.View entire presentation