Investor Presentation April 2022

5 Transformational Digital and DTC Opportunity Holley DTC Creates Greater Visibility and Engagement with Enthusiast Consumers The Performance Aftermarket is Moving Online... Industry is seeing ongoing transformational shift to digital $23B ~12% Online CAGR $7B (32% of mkt.) $16B 2014 98 $36B $17B (48% of mkt.) NOW $19B 2021 Online Penetration in Performance Aftermarket Direct Channel Share of Performance Aftermarket ~40% Consumers expect to increase DTC spend and We are Well-Positioned to Continue Driving the Shift Online Our eCommerce business is growing ~3.5x faster than the market(1) $10M 2014 FLOW ~42% CAGR $117M ~$117M DTC sales 2021 2021 Source: Third-party report by a market leading consulting firm, 2020; SEMA data. 1) Comparing Holley DTC CAGR to total performance aftermarket CAGR. Holley 20 www.2 OC 20

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