Investor Presentaiton
New Proposal for Youth
Green tea beverage "Exclusively for Youth"
created with youth
ITO EN
We Love Nature
Joint research with Design Management Lab. of Chiba University
Infusing the Hearts of Youth
with Green Tea
まろ
伊藤園
お~いお茶〇
"Maroyaka"
+5/1
Youth Projects
Tea Bags On sale
What kind of tea do the youth need for their daily rest scene?
on the same day
maroyaka
ちょっと
やすまろ
SPE
O®
Launched in May 29
Launched a new green tea beverage to take the youth intently
100% Japanese First-Picked Tea
A Tendency for Fresh Aroma and Mild Flavor
New beverage categories of tea and fruit
NEW Fruit tea
ちょっと
まるまる
お茶
9
460
ka
お~いお茶
"Oi Ocha New Tea leaves"
伊藤園
新茶
お茶
晴れのち曇り
ご褒美
APPLE & PEACH
フルーツティー
時々お茶
ITO EN
晴れのち曇り
お茶
N
Pre-launch promotion event
at SHIBUYA CAST.
Original TikTok Brand
Effects
Strengthening Contact Between Youth and Tea
12
Foi cha
Launched in May 2
Experience event to taste new tea in Shibuya
"Shibuya Sky Tea Garden Super Refresh Event"
Copyright (C) All Rights Reserved. ITO EN, LTD.
APPLEL PEACH 0
500
果汁10%未满
Launched in April 3View entire presentation