Investor Presentaiton
Digital initiatives
Leveraging Technology To Drive Footfalls, Customer Engagement And Conversion
Targeted Digital
Data Mining And
Customer Insight
Analytics Driven
Marketing Through Rich
Customer Outreach
Digitally Enabled
MyKalyan centres
E-commerce
KALYAN
JEWELLERS
Improving Employee
Productivity And Efficiency
Through Technology
Advancements
•
Capturing customer
information at store level,
running analytics and
targeted campaigns
Upselling related products
at point-of-sale through
instant dynamic voucher
codes
• Social media mapping to
enrich customer database
•
Use of Content Marketing
Platform ('near me search')
to drive search traffic to
local store micro-sites
Enhancing customer
conversion by following up
on the digital footprint
MyKalyan staff equipped with
mobile app that:
•
•
Stores customer data
Manages lead generation
MyKalyan outlets also use
'near me search'
-
Candere Kalyan's
e-commerce site providing
access to India, US and UK
markets (currently a separate
inventory)
Online Gold Ownership
Certificate customer can buy
online and redeem at the
store
•
•
Employee training during the
lockdown digitally
Customer outreach initiated
during lockdown, via
employee mobile app
Employee targets and goal
achievements mapped
through app, ensuring
transparency efficiency
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