Olaplex IPO Presentation Deck

Our Synergistic Channel Model Drives Consumer Engagement Key Partners eplenishment Reaffirmation DTC Consumer Insights Strategic Revenue Lounched in 18 ¹18 OLAPLEX OLAPLEX Mutually reinforcing omnichannel distribution strategy Prominence Brand Equity SPECIALTY Brand Awareness Brand Building Launched Experts 18 Education Advocacy PRO Brand Credibility Brand Champions Launched in 1 Professional BIG. beauty systems group SalonCentric Specialty Retail and Retail.com SEPHORA SPACENK DOUGLAS APOTHECARYON cult BEAUTY Owned Online and Pure-Play OLAPLEX.com amazon THG 17

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