USL Strategy Refresh

Pillar 1 : Portfolio Re-shape 1 Breakout growth on P&A Accelerate in Luxury / Premium Scotch Global Portfolio Sed Label. Embed our Scotch leadership Step up focus on global portfolio for consumer repertoire Black&White The Journal of Sharing Chef thatin Blumenthed DIAGEO 14 WO MORE POL 600 AMERICAN PRIDE AMERICAN PRIDE RVATURE Signature fouce flashin 2 Signature New positioning of Nature & Craft Strengthen Play in Upper Prestige RC American Pride Unique offering with Bourbon, Scotch and select Indian malts & grain spirits CRAFTED FROM NATURE MY Signature 3 Reshape Value Proposition in Lower & Mid Prestige Invest & Premiumize No 1 Restage RCW to drive recruitment McDowell's McDowell's NO ORIGINAL SPOT ON 10

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